nfl

NFL Expands Global Markets to Italy

Published March 30, 2026 · Updated March 30, 2026 · NBC Sports

The NFL has expanded its Global Markets Program to Italy, with the Saints and Browns gaining marketing rights in the country beginning in 2026.

The league announced at its annual meeting that Italy will join the program in 2026, bringing the total number of international markets to 22. With this expansion, the Saints and Browns will have the first marketing rights in Italy, potentially leading to international games in the country.

Additionally, the Raiders have expanded their international market rights to include Canada, the United Kingdom, and the United Arab Emirates. As the NFL looks to expand its schedule to 18 regular-season games with 16 international games, teams with marketing rights in countries often have opportunities to play games there.

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